Meesho, a homegrown social commerce platform, recently made headlines by achieving the status of being the most downloaded e-commerce app globally in October 2021. This significant milestone underscores Meesho’s rapid growth and popularity among users worldwide.
Unprecedented Growth in Downloads
According to data from App Annie, Meesho witnessed an impressive surge in downloads, totaling over 57 million across both the App Store and the Play Store from August to October 2021. This remarkable achievement positioned Meesho as not only the most downloaded app in India but also as a global leader across various app categories.
User-Centric Innovations
Vidit Aatrey, the Founder and CEO of Meesho, attributed this success to the platform’s relentless focus on user experience and innovation. Aatrey highlighted Meesho’s industry-first 0 percent commission model for sellers and the development of a user-friendly application tailored to meet the diverse needs of users across India.
“We have always kept our users at the heart of our innovations. Whether it is our industry-first 0 per cent commission model for sellers or building a nimbly-sized application, we are ensuring Meesho is easy to use for users even from the farthest corners of our country,” stated Vidit Aatrey.
Expansion and Diversification
Meesho’s strategic approach includes targeting India’s Tier 2 markets and focusing on democratizing internet commerce. With a vision to digitize India’s unorganized retail sector, Meesho continues to introduce Bharat-first initiatives, aiming to make online shopping accessible to a wider audience.
Additionally, Meesho’s expansion into new product categories such as sports and fitness, pet supplies, and automotive accessories has significantly broadened its offerings, now encompassing over 700 product categories. This diversification strategy aligns with Meesho’s commitment to catering to the evolving preferences and interests of its user base.
Global Recognition and Market Position
Notably, Meesho’s achievements extend beyond national borders, as it became the sole Indian company and e-commerce platform to feature among the top 10 most downloaded non-gaming apps globally in October 2021, according to Sensor Tower data. This recognition underscores Meesho’s growing influence and market presence on a global scale.
In conclusion, Meesho’s ascent to becoming the most downloaded e-commerce app globally reflects its innovative approach, user-centric focus, and strategic initiatives aimed at democratizing online commerce and enhancing the shopping experience for users worldwide.
