Reports have surfaced indicating that Meta, formerly known as Facebook, has discontinued the Facebook Watch app designed for Apple TV users. This move marks a significant development in Meta’s streaming and video content strategy, impacting how users access Facebook videos, TV shows, and livestreams on the Apple TV platform.
Discontinuation of Facebook Watch App
According to reports from 9to5Mac, Meta has officially discontinued the Facebook Watch app for tvOS, the operating system used by Apple TV devices. As a result, Apple TV users will no longer have direct access to Facebook Watch through a dedicated app on their devices.
Impact on User Experience
The discontinuation of the Facebook Watch app on Apple TV means that users will need to explore alternative methods to access Facebook videos and content on their televisions. With tvOS lacking a built-in web browser, the primary option for Apple TV users to view Facebook content will be through AirPlay, utilizing another compatible device to stream content to their Apple TV.
Background and Availability
The Facebook Watch app was initially introduced for Apple TV in 2017, following its rollout on Samsung smart TVs. While the app remains available on various other smart TVs, gaming consoles, and platforms, its removal from Apple TV signifies a strategic shift in Meta’s approach to video content distribution across different devices.
Alternative Viewing Options
In response to the discontinuation, Meta has recommended users visit www.facebook.com/watch via a web browser as an alternative to accessing Facebook Watch content on Apple TV. Additionally, users can leverage the Facebook mobile app or desktop site to discover and watch videos, shows, and content categories such as sports, news, beauty, food, and entertainment.
Uncertainty Surrounding the Decision
The exact reasons behind Meta’s decision to discontinue the Facebook Watch app specifically for Apple TV users remain unclear. This move raises questions about Meta’s broader strategy regarding video content delivery and platform compatibility, especially in light of the growing importance of streaming services and smart TV integration.
In conclusion, Meta’s discontinuation of the Facebook Watch app for Apple TV underscores ongoing changes and optimizations within the company’s video content ecosystem. As technology evolves and user preferences shift, companies like Meta are continually refining their approach to delivering engaging and accessible content experiences across various devices and platforms.
