Kylie Jenner, at 26, has ventured into the fashion realm with her latest clothing brand, Khy, now accessible for purchase on Khy.com and various social media platforms. With prices ranging from $48 to $198 and sizes available from XXS to 4X, Khy draws inspiration from Jenner’s personal wardrobe, aiming to challenge norms and embrace creativity, inclusivity, and consistency, as outlined in an Oct. 25 press release. The brand intends to collaborate with high-fashion designers and public figures, incorporate diverse cultural influences, offer extended sizing options, and frequently release new pieces to cater to its fan base.
Unpacking the Brand Name
The name “Khy” is a playful twist on Jenner’s nickname “Ky,” with the addition of an “h” symbolizing destiny, good fortune, and spirituality. The debut collection, developed in partnership with Namilia creative directors Nan Li and Emilia Pfohl, features 12 looks comprising faux-leather pants, coats, tops, and base layers.
Introducing the Aesthetic
Jenner’s Oct. 24 outfit post served as the official introduction to Khy’s aesthetic, confirming her role as a brand ambassador. She sported a blend of sexy and sophisticated elements, including a trench coat with bold shoulders, leather gloves, and sharp boots, evoking edgy ’80s vibes. The unzipped jacket showcased thigh-high slits, highlighting Jenner’s penchant for daring fashion choices. Her styling included tousled waves, rouged cheeks, a berry-toned lip, and a sleek black manicure, perfectly encapsulating the brand’s vibe.
Jenner’s Fashion Journey
As a reality TV star and the force behind Kylie Cosmetics, Jenner has been actively involved in the fashion scene, collaborating with renowned houses like Jean Paul Gaultier and Mugler. Her presence at Paris Couture Week further solidified her influence in the industry. With successful ventures as a multimillionaire, entrepreneur, and trendsetter, Jenner’s transition into designer territory aligns with her family’s fashion legacy, following in the footsteps of Kim Kardashian’s Skims and Khloé Kardashian’s Good American.
Exploring Khy’s Offerings
Shoppers can explore the available pieces from Khy’s collection and sign up for restock notifications for sold-out items. Additionally, delving into Jenner’s style evolution provides insights into her fashion journey and sets the stage for her latest venture in the fashion domain.
