Greenkin, a startup based in Mumbai, offers a curated selection of exotic indoor plants housed in handcrafted pots and planters. Founded by the husband-wife duo, Abhilash and Ritika, Greenkin endeavors to enhance Indian homes with natural decor crafted locally.
Creating Natural Ambiance
The startup presents a user-friendly platform enabling individuals to effortlessly browse through a variety of plants and choose from an array of premium eco-friendly planters to curate a complete set. Abhilash Pandey, Co-founder at Greenkin, elucidates, “Our vision with Greenkin is to introduce low-maintenance indoor plants that seamlessly integrate into home decor. Plants not only elevate the ambiance but also foster a sense of tranquility within the household. We pair these plants with handcrafted planters to curate premium-potted plants worthy of admiration.”
Innovative Approach
The amalgamation of indoor plants with stylish planters has garnered acclaim in the US, UK, and European markets. To infuse a contemporary, eco-friendly essence into its offerings, Greenkin employs planters made from natural fibers and jute.
Commitment to Quality
Greenkin prides itself on sourcing raw materials from seven different states to create a single premium-potted plant. The startup utilizes its proprietary soil mix comprising garden soil, cocopeat, wood chips, aerating compounds, anti-fungal, and anti-bacterial agents, and fertilizers. This meticulous approach ensures plants receive optimal nutrition, while the roots remain robust yet aerated for longevity.
Operational Excellence
Since its inception in October 2022, Greenkin has dispatched over 5,000 plants to 72 cities across India. Ritika Wadhwan, Co-founder, highlights the intricate shipping methodology developed over months to ensure plants reach their destinations within three days on average. Moreover, Greenkin’s packaging logic ensures plant survival for up to 15 days during transit. Operating from its distribution center in Mumbai and nurturing plants in a fully solar-powered, state-of-the-art facility in Pali, Maharashtra, Greenkin fosters a workforce comprising 70% women, thereby championing gender diversity and creating employment opportunities.
Funding and Future Outlook
Greenkin has secured $200k in its Pre-seed funding round from 100X.VC and Angels. With a customer-centric approach, innovative logistics, and unwavering commitment to quality, Greenkin emerges as a disruptor in the industry. Ritika emphasizes, “Our focus is on delivering quality greens to our customers and supporting them at every step of their plant parenting journey.”
Expanding Product Range
Initially offering individual plants, Greenkin has diversified its offerings to include plant duos, plant combos, standalone pots and planters, and exquisite art frames that complement natural home decor. Customers can explore Greenkin products on their website and select items on Amazon India.
Corporate Gifting Initiatives
In addition to its direct-to-consumer business, Greenkin collaborates with corporations to bolster their corporate gifting initiatives. Abhilash notes the increasing demand for live plants as corporate gifts, ranging from one-time event gifts to long-term engagement strategies for employees.
Conclusion
With an extensive range of home gardening solutions, Greenkin enriches Indian homes with natural beauty. Visit greenkin.in to explore the perfect addition to your home decor.
