Happy Nature, a direct-to-consumer breakfast brand, has recently closed a Pre-Series A funding round, raising $300,000 led by Inflection Point Ventures (IPV). This investment will empower Happy Nature to advance its mission of delivering high-quality, ethically sourced milk, dairy, and breakfast essentials to its clientele. Vikas Singh, CEO of Happy Nature, envisions strategic sales expansion through impactful above-the-line (ATL) and below-the-line (BTL) activations with this infusion.
Utilization of Funds
The raised capital will serve various purposes, including branding exercises, technology upgrades, enhancements in processing plants, and geographical expansion. Happy Nature aims to bolster its sales, marketing, and branding initiatives, accelerate sales growth, and fortify customer engagement endeavors.
Rahul Wagh, Managing Director at Inflection Point Ventures, remarks, “Happy Nature is becoming the preferred D2C brand for numerous consumers by leveraging a tech-enabled platform to facilitate farmers in reaching new catchment areas.” Presently, Happy Nature operates in Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh, and Mohali, serving over 100,000 customers with over 15,000 daily processed orders.
Happy Nature’s Mission
Happy Nature operates as a tech-enabled entity within India’s dairy sector, the world’s largest milk producer. The company tackles challenges encountered by small-scale farmers by granting them access to resources and markets. It addresses consumer apprehensions by offering 100% clean label, preservative-free milk, dairy, and breakfast products through a convenient subscription and delivery model. Happy Nature strives to preserve the dairy way of life while ensuring mutual benefits for farmers and consumers through its innovative approach.
About Inflection Point Ventures
Inflection Point Ventures (IPV), the primary investor in this funding round, boasts a robust investment track record, having deployed over Rs 600 crore across 190+ deals. IPV functions as an angel investing platform that supports emerging entrepreneurs with both financial and experiential capital. The firm facilitates connections between entrepreneurs and a diverse pool of investors and has recently launched a $50 million CAT 2 AIF Physis Capital to back pre-Series A to Series B growth-stage startups.
Future Outlook
Happy Nature’s recent funding round led by Inflection Point Ventures positions the company for accelerated growth, enabling it to broaden its footprint in the milk, dairy, and breakfast essential industry. With a steadfast commitment to quality, sustainability, and customer-centricity, Happy Nature is revolutionizing the breakfast experience for consumers nationwide.
